Executive & Leadership Coaching
Business Consulting

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Meet Jacobus & Associates

Jacobus & Associates, LLC
is an Executive Coaching and Business Consulting firm specializing in leadership development, fueling organizations looking to grow. Craig Jacobus’ passion for growing people and businesses was a driving force throughout his 25 years in broadcast management where he worked in markets large and small – from start-ups to heritage companies. He worked in all facets of radio management and spent 11 years as President of South Central Media, a privately held radio and communications company out of Nashville, TN, and also launched their digital agency, South Central Digital.

He then served as CEO of South Central AV, a commercial audio-video company specializing in sales, design, installation and customer service. With 15 offices from Las Vegas to Nashville to Tampa, the company underwent considerable change in a short time. From a complete software conversion and best practices employed nationwide, to talent upgrade and culture alignment, South Central AV became poised for growth.

Craig has now put all of that experience to work as a Certified Professional Coach and Business Consultant heading up Jacobus & Associates.

Our belief is that growing people and businesses are absolutely interconnected. Significant top and bottom line growth occur when people are fully challenged, fulfilled and aligned in their job, and having fun.

Whether it’s Executive and Leadership Coaching to grow talent or Business Consulting to bring fresh perspective and ideas, it’s all about business growth…yours!


Jacobus & Associates is a member of the International Coach Federation.


Jacobus & Associates takes a holistic approach when considering the needs of your company. Growing people and a healthy company culture lead to success. We specialize in three key areas that all work together to generate results.

Executive & Leadership Coaching

Today’s business leaders are experiencing unprecedented change. They are inundated with changing business models, employee issues, high turnover, and ever growing expectations. Companies experiencing dynamic growth may find their leadership pipeline is not strong enough to sustain future growth. There becomes a need for building accelerated leadership capacity. Our executive and leadership coaching program is designed to help facilitate leadership development and personal growth resulting in improved performance. As a Certified Professional Coach, we help leaders work through the daily challenges they face, provide honest, objective feedback, and help set up processes and action steps that create success.

Get more information about our coaching, and experience it firsthand.  Contact us today to get started! 615.567.5904 or use our short online form

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Assessment Tools for Leadership Development

Significant top and bottom line growth occur when people are fully-challenged, fulfilled and aligned in their job, and the most successful companies are effective because they have their people in the right seats. Making sure the energy and drive of the person fits the job is key to high performance and retaining top talent. From there, getting the entire team to understand and appreciate each individual’s unique contribution leads to open communication and higher productivity. We utilize a number of assessment tools such as Personality, Emotional Intelligence and 360. The right combination accelerates growth and helps put the right people in the right places. Self awareness, job fit and gaining a true understanding of everyone’s unique place in the organization are key to a high performance workplace.




Contact us today to get started! 615.567.5904 or use our short online form.

Media & Business Consulting

With over 30 years of experience either running or consulting a myriad of business types, founder Craig Jacobus knows what it takes to grow successful enterprises. He’s worked with start-ups and heritage companies in small and large markets. Whether it’s increasing revenue or team building, talent growth or organizational structure—experienced outside perspective can give you a clear vision to help radically improve your operation.

Contact us today to get started! 615.567.5904 or contact us online.


While the broadcast business continues to evolve, I always refer back to the times and events in my career that made a major impact for my growth, development and long term success.

Craig Jacobus was the major influence in my early career that shaped my broadcast career of over 30 years. And, true to his character, Craig has maintained his professional and personal contact with me over the years. Great advice, always professional and always out in front of the crowd, looking to be a great ambassador for our industry or just helping someone grow their business. Any company or individual looking to improve their immediate results or looking to gain a competitive advantage in anyway should get to know Craig Jacobus!

Christopher Moncayo, Executive Vice President, Integrated Marketing Solutions, Texas Region at Entravision Communications Corporation

Having worked with Craig for thirteen years I had the pleasure of getting to know him personally and professionally. During our time together at South Central Media I was able to observe first-hand how Craig’s management style meshed so well with our corporate office as well as the individuals who reported to him. The attributes that made him successful in his role as the president of our Radio division are the same ones that will make him successful in any future professional endeavor: Craig is an excellent listener and knows how to ask the right questions; he is not quick to judge without all the facts; he practices a collaborative approach to leadership (something that made us very effective teammates); and he encourages everyone around him to do their very best at all times. Oh, and Craig’s got a great sense of humor, which makes him extremely easy to be around. While I will certainly miss working with Craig on a day-to-day basis it’s gratifying to know that our friendship will endure.

Dennis Gwiazdon, VP, General Manager at Beasley Broadcasting, Inc.

If Craig is not the most impressive company president I have worked with he would certainly rank among the best. He has a unique ability to inspire and get others to do what needs to be done while being rewarded and motivated to do it. Others have told me it is lonely at the top. Craig has demonstrated to me that you can be extremely successful in the midst of great company and not suffer from the loneliness so many top executives accept as part of the job. I wish I could package and sell what Craig does intuitively. 

Todd Gross, Sr Management Consultant at Advisa

Craig has a well deserved reputation for being an exceptional leader. I know many people that have worked for and with Craig and they all have the same positive feedback to share. Although I knew Craig from the radio industry, I hadn’t had the chance to work with him before he began executive / leadership coaching. Our company continues to get a return on our investment as we are still implementing ideas suggested by him. Craig has inspired me, but more importantly, he challenged me personally and professionally as only a great coach can.

Jana Hampton, General Manager at Cromwell Radio Group

For more than three years, my leadership team and I have had the distinct pleasure of working with Craig. His keen understanding of how to optimize individual personalities for enhanced team dynamics is unmatched. Beyond his expertise in fostering successful leadership, we thoroughly enjoy his warm personality, sense of humor and passion for his role in helping us continue to achieve our goals.

Shari Day, President-CEO at Bohan Advertising, Nashville, TN

Craig taught me worlds about pace and people through both instruction and example. He is honest, direct, patient and genuine. Most of the time time he was in the mode of being a great coach and leader but occasionally he’d dig in and demonstrate he was a great manager, too. Also, he found a way to bring grace to even the toughest of conversations. His hallmark is embracing humanity in business and it was great to see how that impacted the business over the course of his time here as CEO.

Chip Sprague, VP of Systems Sales at South Central AV

Craig is an amazing mentor, leader, and coach and I feel blessed to have been able to learn from him during his time as President and CEO. He has the unique gift to make a person feel secure in their abilities, while helping them stretch to become an even better version of themselves, and that is very rare. Craig’s steady hand led the company through some pretty immense changes and upgrades that had the potential to become a distraction to the company’s mission…but, he was always encouraging as we learned new skills and truly led from the front, as a good leader does. The way he takes an interest in individual employees has the effect of creating a “family environment” where you know that management is invested in your personal success. Craig’s leadership has been crucial to South Central AV’s growth- but his impact on me personally cannot be understated. I consider myself blessed for the time Craig invested in helping me grow and become better at my craft.

Shane Vaughan, Client Relations Mgr./Senior Account Mgr. at South Central AV


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